RECOMMENDED TO CABINET: That Cabinet approves the North Herts Place Narrative.
REASONS FOR REFERRAL:
(1) Despite being a district since 1974, North Hertfordshire has no clear identity and needs a point of differentiation within the county. This will help North Herts stand out as the place to invest, live, visit and work in Hertfordshire.
(2) Currently, the Council and its partners are all telling different stories about North Herts which leads to fragmented communications. A joined up and coherent approach in the future will have greater impact, generate greater engagement and raise the profile of North Herts the place.